Thursday, 12 May 2011

Evaluation Activity 4 - Media Technologies

Evaluation Activity 4

How did you use new media technologies in research and planning, construction and evaluation stages?

Planning & Research - Meryl Cariaga

After we had decided on the London scenes and where to shoot them, we then made a plan on how we would go about and film it. Below shows a screen shot or Google Maps (A web mapping service provided by Google) showing the route of the numerous locations we will be filming in. Access to Google maps meant we needed access to the internet. In using this service meant that the route is planned according to the shortest distance and thus, time would not be wasted as we planned to film the scenes in a logical order.

As you can see our first stop is Tower Bridge, after we will then move onto Nelsons Column (Trafalgar Square) then onto Buckingham Palace and St James’ park, and finally Westminster Bridge (Big Ben). From there we can then make our way home using the underground station. (To view the image clear, simply click onto it)

(To view the image clear, simply click onto it)

Above shows Meryl planning the route of the London scenes using Google maps via the Internet. This greatly contributed towards the final product as it enabled us to follow a route that allowed us to film in the areas coherently.

Construction – Laurence Ewen

This is a photo taken in the construction stage of the production process. In the foreground to the left of the frame, Laurence Ewen can be seen looking at the camcorder screen ready to film a shot. This shot was used in the montage scene of our music video, which showed the protagonist bear positioned in different places in London. It is an over the shoulder shot showing Tower Bridge in the background during sunset with the bear in the foreground. We were able to use the camcorder to zoom and fit the bear in the bottom left of the frame without sight of the hand holding the bear up. This is a shot we were especially proud of and several viewers of the music video mentioned how they found it to be a highlight of the production.

[Photo taken using a digital camera by Alex Brown].

Evaluation – Diranjeet Sohi

“How our Digipak meets conventions- Diranjeet Sohi” blog entry.

This blog entry is part of the evaluating stage. Within the snapshot attached Diranjeet Sohi can be seen constructing the blog entry. This blog entry evaluates the progression form the planning stage to the evaluation stage. The blog site blogger.com was used in order to evaluate just how we constructed Digipaks through the use of technology. As the blog indicates Safari was used on the Apple Mac and we looked into the history and layout/design of Digipak. The use of Safari enabled us to gather information and construct our Digipak using the correct conventions. This evaluation enabled us to review our process of producing a Digipak, which was completed as an ancillary task to accompany our music video.




Evaluation Activity 3 - Audience Feedback / Group discussion

Audience Feedback - Music Video



Audience Feedback - Ancillary Tasks



Group Discussion




Evaluation Activity 2 - Combination of main product and ancillary tasks (Youtube annotations)

How effective is the combination of your main product and ancillary tasks?