Music Videos - Dos and Don'ts
Do:
- Edit in beat to the song
- Variation of shots
- Appropriate mise scene
- Style suits genre
- Appropriate lighting
- Compelling narrative
- Represents audience
- Appropriate setting
Cuts are out of time with the music
No variation in shots (with exception)
No direction in the narrative
Lighting doesn't suit mood
Doesn't represent audience
Poor acting
Use of very familiar clichés
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