After our research into conventions in our lesson, we had them in mind while brainstorming ideas. The conventions caused us to consider the marketing aspects. For example, we decided to use Unkle's iconography to appeal to the audience's eye. It would be the first thing audiences would pick up on, as they are associated with this logo. We also had to decide on a colour scheme. It had to be consistant, as well as suiting the genre of music. The genre of the whole album Pysence Fiction, is trip hop, so bubble-gum pink was already cancelled out. Red and blue together would appear too childish or christmas-themed. We decided based on the mood and genre of the album, to go with black and electric blue. Trip hop is described as downtempo electronic music, therefore our colour scheme is appropriate.
Based on our research into The Prodigy's Digipak "Prodigy present The Dirtchamber Sessions Volume One", we agreed on the idea of using images of music production equipment. Furthermore, we decided to use particular shots taken out of our music video footage, as well as one photo of the bear taken prior filming. The mood of the screenshots is linked to the mood conveyed by our colour scheme. The screenshots really convey a sense of feeling blue and isolated. However, we would have to modify the background colours to match it to the black/blue colour scheme. This would be done using Adobe Photoshop on the Mac. The images would have a blue tint to them, as well as blurred black edges.
Reviews are not going to be used on our Digipak, because Unkle itself is a niche artist, their music is not contemporary thus they are less likely to have professional reviews. Plus, the Prodigy album we were using as research, lacked any reviews. The example on getaheadocrmedia.blogspot.com was quite the contrary. They included reviews and where to buy it. We felt this would not fit in with our design. Moreover, much like the Prodigy's album, our lyric list will be on the back panel.
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