From research, we gathered codes and conventions of typical album advertisements. We found that, particular colour schemes and themes, will need to be followed in order for the audience to familiarise the product. For example, from within the Basement Jaxx advert example, the use of vibrant colours portray the genre; house. In addition the images used, link with the title, in this case, a gorilla chewing on a root, also convey the "rooty" album name. With the use of stars in the background, root and the gorilla, all give a feel of earthiness. Moreover, the logo/artist name has adapted to the use of colours. Within this example, the colours which portray the house genre is conveyed through this. In the corner of the advertisement, random paintwork is brushed across in the colour pink, however, "Jaxx" has been encrypted on top. This forces the audience to tilt their head to get a better view. This portrays basement Jaxx's quirkiness.
Whilst planning our digi pak and looking at research, we realised we needed to follow the typical colour scheme within our advertisment. In this case, midnight blue abstract. Like other digi paks, we linked the theme of the genre within the digi pak design. When designing our advert we used the same theme used within the digi pak. This is to create audience familiarity, and to not confuse potential audience with other artists.
After we completed our research, Alex drew a design on paper. A photo of this design is shown below:
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