During this lesson, we were given the task to research Digipaks. As a group, we divided our duties.
Firstly we had to go into the history behind Digipaks, and their origins. We then looked at blogposts which gave lists of Digipak conventions, as well as detailed discussions of typical traits we might find with a Digipak. Some include: artist iconography, song listings and reviews as powerful promotional tools. We also looked at some examples. This research was vital as we will design our own Digipaks. It is crucial that we use this research to focus on the marketing aspects of the Digipak.
In addition, we emailed the record label to ask permission to use their song without breaking Copywrite laws. We discovered that the record label no longer existed, therefore we emailed the artist.
No comments:
Post a Comment