'Vogue' by Madonna - Conventions within a Video by Meryl Cariaga

From the Vogue video of Madonna it is obvious it represents the genre pop, this is typically conveyed throughout the music video. There are many elements within it, at which it follows the typical conventions, firstly, it shows strong choreography, which is portrayed immediately at the start of the video. A tracking shot of dancers posing which then immediately cuts back and forth to Madonna. This is used to influence her femininity. This is referenced throughout the whole video.
Also, the lyrics of the song influence what is shown in the video, this is because the title “Vogue” means to dance by striking a series of rigid, stylized poses, evocative of fashion models during photo shoots; which is shown numerous times in the video where all dancers including Madonna strike poses.
From considering the editing, the cuts made fits the pace of the music, it is on beat. It may not cut to a different location, which normally happens in a music video, it cuts to different places of the location, that is, a studio. This subverts stereotypical conventions of a music video, as it would normally vut to the artist performing the song. In this video, it specifically cuts to Madonna, in a different place, different costume, miming to the song, in her own action, which is used to convey the song title. At this point an ellipsis is used.
Specifically the costume also portrays the message the video conveys as it reflects the mood of the song. In this case, specific clothing which would only be used by fashion models, certain poses, and a typical location, a studio. it is made obvious that the shooting is made within a studio, as everything is perfectly set out, also, of what is meant to be a “living room” with a window behind, there is no view of the outside, this portrays that it is a make believe house, if you will.
Another convention which I realised subverted typical conventions, is that it does not follow a specific narrative, however does follow the meaning of the song; Vogue, that is to pose.


Madonna - Vogue
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