Analysis of Janet Jackson – All for you
This music video is a typical teen pop video, in which it uses stereotypical conventions of music video. For example, immediately at the start of the music video we are introduced to the setting, a panning shot of the city. However, there has been a twist, it is not set in real life, but portrays the life of a city in a cartoon format, as you can see in the image below. From this image, vibrant colours are used to portray the mood of the music video, a happy joyful mood, this is also conveyed in the tempo of the music, as it is very upbeat.
As you can see from the image above there is a narrative. This is because it conveys a man observing a woman he desires, in this case he is in the background and Janet Jackson is in the foreground of the frame. Immediately at this point lip-syncing is used, which is another stereotypical convention to use within a music video.
After the narrative is established, the “drop” of the music is created from a countdown; this is shown from the image above. As soon as it counts down, the drop occurs, and dancing also occurs at the same time. The element of dancing is also another stereotypical convention of a music video; it creates an element of happiness, which engages the audience. Throughout the whole of the music video dancing is used non-stop whilst lip-syncing.
However at frequent times, extreme close up shots of the artist is used. An example is shown above. This convention is used to show the emotion of the artist, to portray the message of the music video.
In considering the mise en scene that is being used, as you can see the costume portrays the particular genre of the video. This is because of the vibrant colours, and how each dancer including the main artist are wearing similar clothing, in this case denim trousers, black block rubber shoes and a crop tops. Not only does this convey the genre of the music, it also conveys the time at which this video was created, the early “noughties’.
Throughout the whole of the music video, choreography in large groups and lip-syncing is used. However at different locations. This is used to engage the audience further. This is shown in the image below.
In addition to different locations being used, there are various props, which are also used to engage the audience. For example below is a medium shot of a man in a car, and the artist in the background dancing and singing. The use of this prop is very engaging because of its unrealistic features.
A crucial convention that is used within the music video is the use of a dance break where there are no lyrics just special sound effects.
Above shows the dance break, as you can see there is a huge billboard picture of Janet Jackson in the background, this is to show her femininity which is the total opposite of what she is wearing at the moment, in this case a boyish type of clothing. At specific special effect moments in the diegetic sound particular choreography is used to emphasise the sound effect, which is used. Immediately after the dance break, the original song continues.
To show that the music video is coming to an end, all the background dancers start to disperse, eventually leaving Janet Jackson by herself.
The narrative continues at the end as Janet and the male (who had an interest in her at the start) accidentally bump into her once again. The music then fades out as she walks off.
Of course throughout the music video various camera shots are used, various locations, and various choreography. All this is used to engage the audience.
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