The promo for the track, ‘Bubblicious’ follows many of the popular conventions of a music video, but it is also very creative in its content and it has an original overall concept, with still-frame shots being used throughout. In the video, it follows the performance of a paper character that takes the role of the singer. As the video progresses, other elements are added to the performance, as well as a paper dog on a keyboard and disco lights to accompany the disco house genre.
At the start of the video, visuals are shown of the paper character being created. This involves the use of cutting up pieces of paper with drawings on them, and these are stuck onto the character, giving it facial expressions.
Dramatic lighting and strong colours are used in the video to enhance the effect of the music on the audience. Within this shot, a disco ball is also included in the frame to fit in with the disco house genre.
Performance is a key aspect of the video, with the protagonist lip-syncing throughout.
Elements of humour can also be found in the track, with the main character wearing an 80s style wig in one part of the video, impersonating lead singers from such bands as Queen.
The director chose not to make all of the scenes in one setting to make the experience for the audience more entertaining and less tedious. One way to make the transitions between settings is a bird’s eye tracking technique, with a shot showing a disco ball transport to the stage where the singer is positioned.
The music video for Rex The Dog’s track, ‘Bubblicious’, is very effective for the viewing audience, and if a hook was to be given for it, it would possibly be known as the still frame video showing a paper character singing in a disco music atmosphere.
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