The advert opens with his first name in glitter. This is significant in two ways, the first being the use of his first name only. This highlights his status as a megastar, people do not need to see his full name to necessarily recognise him. Secondly, the sparkly background and diamond type font links to him being "pop royalty". This is accompanied by the first single released which plays while images and clips of his previous album arts and performances are pasted together, thus it is a reflection of his life. In addition are clips of his dancing in the background. The voiceover is only used at the end to announce his album release. The advert includes an animated image of a gold crown being placed on his head. This advertisement is successfully playing on Jackson's King of Pop status as well as his death, through the use of old music video clips.
Here are a range of clips of adverts announcing the release of Madonna's album Celebration.
The advert begins with the first single release playing in the background, and includes Madonna's dancing from the actual music video with the album artwork in the background. This is followed by the actual album artwork in full view. The promotion follows a comic book graphic theme which suggests Madonna has made history and is 'celebrating' it. The sole image is of her face, with her iconic blond hair and beauty spot which cleverly resembles Marilyn Monroe. This is the image most fans would associate with Madonna.
The next clip shows a football team clapping along to "Like a Prayer". They then go onto the football pitch, followed by the slogan "everyone's mad on her". The next clip shows a group of girls dressed up in what is considered iconic Madonna wear. They dance to "Get Into the Groove" again followed by the slogan "everyone's mad on her". The method of using five different adverts shows the extent of Madonna's popularity. It is also a way of force-feeding viewers with the content. It also emphasises the range of Madonna fans.
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