Analysis of our album advert

Numerous decisions were made in the creation of our album advert for the digipak of the selected 'UNKLE' album. One of these factors is the textual content of the advert. It was important to include all the necessary information required to meet the conventions. One of these details is the description of where the digipak can be bought. We decided to enter this information at the bottom of the advert in the section where the background is black. In this area, we informed the stores in which the album is available. Below this, we detailed the UNKLE website which viewers can look into for more information about the release of the album. Of course, in addition to this, we also included the artist name and the title of the album near the top of the poster in large bold text to attract attention.

We researched various fonts using Microsoft Word, testing out various fonts which we thought would fit our album and poster. For the font, we chose a similar font for the Unkle logo to what Unkle have used themselves on their own album artwork. For the text for the album name, we used a more simple font for this, which contrasted from the band name font we used a more simple font for this, which many artists also do. We made sure the fonts for the information (such as the release dates and album formats etc) were clear and bold, to make sure it is clear and readable - we used the Arial font for this.

We chose fonts which were stylish as well as being clear.

The images specifically follow typical conventions of an album advert. In this case we used an image associated to the music video. However it is not an image from the music video. The picture was taken before hand, in order to see whether the bear suited the role as the lonely bear. We decided it did, and thus, used this picture as the album cover. In addition, the use of this particular image will create audience familiarity, as the same character is used within the music video we had created. Moreover we included logos, specifically of the artist, in this case UNKLE.