Monday, 10 January 2011

Album advert research: Gorillaz - Plastic Beach (by Alex Brown)

This advert is promoting the album 'Plastic Beach' by Gorillaz. It is quite a simple advert, simply using the artwork from the front cover of the album, but at the bottom has information about the album release. It think it is quite effective, as the artwork is quite eyecatching and unique, and as it is the same as the cd cover, it will help consumers recognise the product in the shops or on the internet.

The advert does not need that much information, as it is aimed at Gorillaz fans who don't require any extra information, and will recognise the product instantly.

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