At the start of the creation of our project, we admit it was not as creative as we thought it would be. This is because our initial idea of our music video was to use a homeless man. However following audience feedback; after our pitch, we found that we have limited situations to put the homeless man in, thus creating an unexciting music video due to the use of repetitive scenarios. To overcome this situation we simply changed our initial idea of the homeless man, and turned it into a homeless teddy bear. In doing so, we found that we were able to place the teddy bear in numerous situations, therefore creating a more interesting music video, which the audience will become enticed. Below shows all the decided scenes to include within the music video, and how we were able to create creativity:
Firstly, the start of the music video was the first creative scene we had included. This is because, immediately at the start of the video the audience are unaware that the main character is a teddy bear, they would assume that a human being is waking up to the streets of London, However at the drop of the music, a medium close up shot of the teddy bear is shown to show that the main character is the teddy bear. In doing so, will create a surprise reaction in the audience.l
Also within the beginning scene we decided to portray that the teddy bear is homeless, we had done so with the use of props; an old towel, used newspaper, tin to keep money and a sign hanging around his neck “Lonely Soul”. This shows the creativeness as it creates a more preferred mood, that is, disheartening. This is because it shows he is alone, with passers walking by, ignoring the fact that he is a teddy bear and living the streets of London. To enhance the disheartening mood, we made a passer flick a 10 p coin in the tin. The creativity in this is significant, as it shows a close up shot of the tin, whilst the 10p coin is being flung into it. At this point a slow motion effect is being used. Thus, creating more sad feelings for the audience.
Furthermore, we had created creativity in the process of producing the music video by taking the time and effort in filming at many London land marks. This included; Tower Bridge, Gherkin, Trafalgar square, St James Park and Buckingham palace. All these land marks were used as part of the montage scenes. With tower bridge in the background and the bear in the foreground, as for the same as the gherkin. In Trafalgar square he sat alone on nelsons column, at St James Park, he was kicked by a stranger and also bird excretion falling onto the bears head. As you can see the London shots were used to create a lonely feeling for the bear and for the audience to feel sorry in the situations the bear is in.
In addition, a particular scene which shows the creativity in the music video is the flashback scene. This is because to portray that the video goes into a flashback mode we had created a blur effect, at the beginning of the scene and at the end of the scene. For the flashback we had to film, in a shop which will allow us to film inside. We used a charity shop. In this scene the bear is placed on a shelf with other bears, where the other bears are being chosen and bought. However the bear is left alone on the shelf with a sold out sign. This shows the creativity in the production of the music video because we had used quick cuts of other bears being bought. As soon as the bear has been bought, the owner accidentally dropped the bear out of their bag. At this point the bear needed to fall out of the bag easily, but not noticeable that it was done on purpose.
Another particular scene which shows the creativity is the lounge and alleyway scene. In this scene the bear comes up to the window of the house and peeks into the lounge, where its previous owner is watching TV with other bears and with their pet dog. Initially, the pet dog was not part of the plan, however we thought it would create creativity as it will add the effect that the bear is all the more lonely, and that the window creates a barrier, and acts as a metaphor on how no one will love or accept him. During the making of this scene it was not possible for the bear to stand on the window sill, without the help of one holding him up. To overcome this, a puppeteer was needed to assist the bear, without them being shown in the frame.
After shooting the lounge scene, we still had spare time to film any other necessary shots. We found that there was no more shots to be included in the scene, so we created another scene; the alleyway scene. This scene was not included within our planning. However, we thought it was necessary to film another scene to create another situation. In this case, the bear approaches a dust bin, leaps inside, and gets stuck. This was particularly challenging as the alleyway only gave us a limited amount of space in order to film, therefore there were many awkward positions the camera man had to inflict in order to film the bear approaching the bin without the puppeteer being apparent in the frame. This shows the creativity as the alleyway was in the same location as the lounge, therefore we did not need to travel, and we used our time effectively.
Furthermore, the car park scene shows the creativity in our music video. This is because we wanted to film in a car park which seemed derelict and eerie to contribute to the mood of the video, yet in a location where it seems busy. We filmed in the Ilford multi-storey car park. Although this car park had many floors, we used this to our advantage. Firstly, to show the bear approaching his suicide spot, and shots of the bear at the top (suicide spot) looking at the distance. To do this, we filmed at the ground floor of the car park, with the camera tilting upwards, to show how high up the bear is.
The bus stop scene shows our inventiveness, because of the particular situation we had put the bear in. In this case, we got a relative (Alex’s 10 year old cousin) to be part of our video, to play the role as a child playing with another bear, in front of the lonely bear; at a bus stop. We included establishing shots where the young girl sits at a distance from the lonely bear, to show loneliness and jealousy, we was able to portray this also in putting the bear in the foreground and the girl in the background . This scene required puppeteering skills as we needed a shot of the bear sulking; this was a success, as it looks as if the bear itself is moving his own head, without the puppeteer being shown. In addition to this, seeing as the rods and strings were no use, we decided to use the rods that were in the shape of a crucifix, to your advantage. To do this, we used the crucifix, to mounevre the bear off the bus stop seat, to create the effect that the bear is sliding off the bus stop seat. This scene was not filmed in a busy London area; in fact it was filmed locally, to create a busy effect similar to the London scenes. To make this scene feel like it was filmed in a London area, we specifically chose a bus stop where a bus comes frequently, with not so many bus stop users, in order to film the bus in the background.
During the Park scene, was another situation we put the bear in. Here another child is shown swinging another bear whilst the homeless bear sits alone on the next swing. We had used creativeness through camerawork, for example, whilst the child swings the other bear, the lonely soul bear is shown in the background, this is used to reinforce the lonely bears’yu situation, and shows how he wants to be loved and cared for. Another way of reinforcing the fact that the bear is lonely, we used an establishing shot of the park, which at the time was empty. Therefore, we thought to use the emptiness to our advantage. This Is because an empty park in the middle of the forest, conveys a loneliness feeling.
As well as the park scene being filmed within the park, we also filmed the suicide note scene in the same location. It is clear our creativity is shown here because we used two scenes in one to save time. At the time of filming the park scene, we were falling behind schedule, so effectively filmed this scene where it is not obvious it was the park. We found that the suicide note scene was also filmed effectively as we made sure park hints would be visible within the frame. Also, within this scene required skill as we needed to film the bear as if he wrote the note, this was a success, however took a great deal of time to film to prevent the puppeteers hands to be shown.
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